Amanda Frayer artisan // illustrator // designer

Originally, this campaign site was built to defeat Proposition 23 on the California November 2010 ballot. Known as the “Dirty Energy Prop,” it threatened to wipe out air pollution standards unless unemployment figures in California dropped. Because legislation moves so quickly, the WordPress site and supporting graphics were developed by our team in under 2 weeks.

I designed artwork for teeshirts and doorhangers, which were used to educate California voters. Activists could order the materials online at no cost, then distribute to their neighbors. Ultimately, the campaign was a success–Prop 23 was voted down in statewide election by a 23% margin.

After our work in California, the site entered the next phase of development. No longer a California-specific campaign, the name changed to Our Green Energy Future. I reworked the logo and color scheme, and built a custom SlideDeck slideshow for the homepage. Now in addition to the blog, WordPress serves as a fully-functioning content-management system, supporting various content types (ie. press release, news article, documents, etc.), topics and states. The site incorporates Convio-powered components such as petitions and sign-up forms. The toolbar at the top effectively highlights our social media and branding, while the one-click toggle button will collapse the toolbar if the user wishes to minimize it.